Nonprofit Fundraising Management
From a cold audience to
1,000+ leads in 90 days.
Paul Hosch helps African American churches and nonprofits raise money, and he's very good at it. When we started working together in December 2024, hardly anyone outside his personal network knew that.
⸻ WHERE PAUL STARTED
Good at the work, and almost nobody knew it.
Paul had real expertise and real client results. He'd also tried a course that didn't sell, spoken at conferences where nobody followed up afterward, and posted content that people liked and then forgot about.His email list was close to empty and his YouTube channel wasn't growing. Every new client came from someone he already knew. That works for a while, and then you run out of people you know."Paul was already putting in the work. None of it was set up to lead to a sales call yet."
⸻ WHAT WAS ACTUALLY WRONG
The content had nowhere to go.
Paul's content was fine. What was missing was everything that should happen after someone watches a video or reads a post. There was no way to capture their interest, follow up with them, or get them on a call.The messaging was also too broad, so the churches he most wanted to work with didn't see themselves in it. And his offers weren't laid out clearly, so even people who were interested didn't know what to buy.So before I made anything new, I fixed those three things.⸻ WHAT I BUILT
In the order I built it.
I did these one at a time, and each piece was set up so the next one had something to work with.I went through his messaging, his offers and who he was targeting, then tightened all three so the right churches could tell right away that NFM was for them.
Landing pages, free resources to download, and email capture, all connected so someone could go from signing up to booking a call without Paul chasing anybody.
A welcome series that builds trust and answers the usual objections before the call, so people show up already knowing what NFM does and why it matters to them.
A content plan built around the mistakes his audience kept making, plus a workflow that turns one video into two weeks of posts. The channel went from zero to 3.8K+ subscribers.
I write and publish Paul's LinkedIn posts, so he stays in front of pastors and nonprofit leaders without having to think about it.
Events that put Paul in the room with the leaders he wants to work with, plus tagging on every attendee so we know exactly who to follow up with and what to say.
⸻ WHAT HAPPENED
What changed once the foundation was in place.
These numbers come straight from NFM's Calendly, email platform and YouTube channel.In the first three months, starting from a cold audience.
Qualified discovery calls booked every month.
In one year, straight from the Calendly dashboard.
All organic. We didn't pay to promote the channel.
We started in December 2024, and we're still going.
Paul brought me on as NFM's VP of Marketing.
Working with Deborah has been a tremendous asset to our company. She is highly skilled in marketing and consistently surpasses every goal we set to expand our network. Deborah always brings fresh, innovative ideas to the table and delivers results that exceed expectations. I would wholeheartedly recommend her to anyone looking for a marketing professional who is both creative and results-driven.
⸻ IF YOU'RE WHERE PAUL WAS
Don't make more content yet.
Figure out where it's sending people first. If your posts get likes and your calendar stays empty, more posting usually won't fix it. Once Paul had a place to send people and a way to follow up, the work he was already doing turned into 1,000 leads in 90 days.The Short Version
Content without a system is just noise. Paul's videos and posts started bringing in clients once there was a funnel, an email sequence and a booking link behind them.
READY TO BE NEXT?
Let's build your
case study.
A 30-minute Zoom call. You'll leave with a plan.