SERVICES ⸻

One system. Four stages. Built in the order that makes each one work.

The strategy that gets you clear. The funnel that gets you found. The content that gets you remembered. The presence that gets you recognized. Researched for your specific business, and run entirely by me.
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Strategy comes first. The funnel is the foundation. Every engagement starts with the plan, then the funnel. Everything else stacks on top of it. No client enters at a higher tier without the foundation in place, because without it, everything else is just noise.

THE PACKAGES ⸻

Four tiers.
One system.


Every package is a complete marketing operation — not a collection of individual services. Each tier adds one meaningful layer on top of the last. The goal is always the same: consistent, qualified clients arriving in your world without you having to think about where they came from.

Tier 01

The Strategy

The research and the plan behind everything else. Before anything gets built, I study your audience, your market and your competitors, then map out exactly what to build and in what order.

$1,500
one-time
Credited toward The Foundation

What is included

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Audience ResearchWhat your buyers believe, what they fear and what they've already tried, pulled from real research.
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Competitor and Market ReviewWho else your buyer is looking at, and where the open space is for you.
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Positioning and MessagingHow you talk about what you do so the right people recognize themselves in it.
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Funnel and Channel PlanWhere your buyers spend their attention and the path that takes them from stranger to booked call.
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Build RoadmapThe exact order to build everything in, so nothing gets built twice.

This is right for you if

Ideal for

You want a clear plan before you spend money on ads, content or a funnel. You'd rather know exactly what to build than guess and fix it later.

Start here Book a Discovery Call

Tier 02

The Foundation

The complete sales funnel built, managed, and optimized on your behalf. The infrastructure that takes a stranger from first discovering you to booking a call — running automatically while you focus on your clients.

$2,000
per month
3 month minimum

What is included

◆
Sales Funnel BuildLanding page, lead capture, booking flow — built from scratch and optimized for conversion.
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Email AutomationComplete nurture sequence from opt-in through discovery call booking. Every email with a specific psychological job.
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Paid Advertising ManagementMeta and LinkedIn campaigns driving the right people into the funnel consistently.
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Monthly OptimizationEvery metric reviewed monthly. One targeted adjustment based on what the data shows.
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Retargeting SystemWarm audience campaigns that keep you visible to people who have already shown interest.

This is right for you if

Ideal for

You have a proven offer and existing clients but no system bringing new ones in consistently. You are done depending on referrals and ready for a pipeline that runs without you.

The foundation Book a Discovery Call

Tier 03

The Authority Engine

Everything in The Foundation plus a complete content marketing strategy running alongside the funnel. When paid traffic and organic content run inside one connected system the results compound significantly faster than either one alone.

$3,500
per month
3 month minimum

Everything in The Foundation, plus

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Content Marketing StrategyBuilt around your specific audience, their problems, and the beliefs that need to shift before they invest.
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Content Production and DistributionContent created, scheduled, and distributed. Paid and organic working as one connected system.
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Authority and Audience BuildingPositioning you as the go-to expert. Content that builds trust before they ever get on a call.
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Content Splintering SystemOne cornerstone piece turned into multiple platform-specific pieces. Maximum reach from minimum effort.

This is right for you if

Ideal for

You want to build authority and visibility at the same time your funnel is generating leads. You are ready to become the name people recognize before they ever need to search for you.

Most popular Book a Discovery Call

Tier 04

Full Market Presence

Everything in The Authority Engine plus strategic PR and media placement. For the client who wants to become the name in their space — not just generate consistent leads, but build authority that makes leads come looking for them.

$6,000
per month
6 month minimum

Everything in The Authority Engine, plus

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Strategic PR and Media PlacementPitching to the publications, podcasts, and platforms where your ideal clients are paying attention.
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Podcast Pitching and Press FeaturesA consistent cadence of media appearances that build authority faster than any content strategy alone.
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Strategic PartnershipsIdentifying and pursuing partnerships with adjacent brands who reach the same audience you do.
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Category Authority BuildingPositioning you as the definitive expert — the person who gets cited, quoted, and referred to by others.

This is right for you if

Ideal for

You are already making real money and want to move from well-kept secret to obvious choice. You want to command premium pricing, attract speaking invitations, and be the name that comes up when someone asks who to call.

Category dominance Book a Discovery Call

⸻ SIDE BY SIDE

What is included
at each tier.

What you get Strategy · One-time$1,500 Foundation$2,000 Authority Engine$3,500 Full Market Presence$6,000
Audience and market research◆◆◆◆
Positioning and messaging◆◆◆◆
Build roadmap◆◆◆◆
Sales funnel build and management—◆◆◆
Email automation and nurture sequences—◆◆◆
Booking flow—◆◆◆
Paid advertising management—◆◆◆
Retargeting system—◆◆◆
Monthly optimization—◆◆◆
Content marketing strategy——◆◆
Content production and distribution——◆◆
Content splintering system——◆◆
PR and media placement———◆
Podcast pitching and press features———◆
Strategic partnerships———◆

⸻ THE CLIENT EXPERIENCE

Every element.
Every connection.


This is not a list of services. This is a description of an infrastructure — every piece connected to every other piece, each one with a specific job inside the complete system.
01 Strategy Get Clear

Research and Positioning

Real research into your audience, your market and your competitors. What your buyers believe, what they fear and what they've already tried, turned into positioning and messaging that makes the right people recognize themselves.

The Plan

A complete roadmap for every stage that follows: the funnel, the channels, the content and the order to build it all in. Nothing after this is a guess.

02 System Get Discovered

The Sales Funnel

The infrastructure that takes a stranger from first discovering you to booking a call. Registration page, lead magnet, email automation, booking flow. Built to convert cold traffic into warm prospects without manual intervention at every stage. This is the non-negotiable foundation — nothing else gets built before this exists and works.

Email and Automation

The complete email infrastructure from the moment someone opts in through the discovery call and beyond. Nurture sequences that shift beliefs. Sales sequences that create urgency without desperation. Pre-call sequences that warm prospects before they ever speak to you. Every email with a specific psychological job.

Paid Advertising

Meta and LinkedIn campaigns driving the right people into the funnel consistently. Cold traffic campaigns targeting the specific avatar. Retargeting campaigns keeping you visible to everyone who's already shown interest. Ad creative written, tested, and optimized on real performance data.

03 Authority Get Remembered

Content Marketing

A strategic content system built around five specific content pillars and a production workflow that extracts maximum value from every piece created. Case studies. Friction logs. Operational insights. Contrarian takes. Framework carousels. Content that builds authority, warms audiences, and feeds the funnel.

04 Presence Get Recognized

PR and Media

Strategic placement in the publications, podcasts, and platforms where your ideal clients are paying attention. Podcast pitching at a consistent cadence. Press features. Strategic partnerships. The kind of authority that makes leads come looking for you instead of you going looking for leads.

⸻ THE CLIENT EXPERIENCE

What working with
Deborah actually looks like.

  • A 30-minute diagnostic. You walk Deborah through your business — your offer, your current clients, what you have tried, what has not worked. She tells you honestly what she sees and whether this is the right fit. No pitch. No pressure. A real conversation that gives you clarity whether you move forward or not.

  • Once you sign the engagement begins with a deep strategy session. Your offer, your audience, your messaging, your voice — all documented before a single deliverable is built. This is the foundation that makes everything else work. You provide the assets and access. Deborah handles everything from this point forward.

  • Every piece of the system gets built in the correct sequence. Foundation first. Amplification second. You are kept informed of progress but never pulled into the execution. You focus on your clients. Deborah focuses on building the system that gets you more of them.

  • The system goes live. The first metrics start coming in. You see the pipeline filling — leads captured, emails opening, calls being booked. The first 30 days establish the baseline. The data tells us exactly what is working and what needs to be adjusted first.

  • Every month the metrics get reviewed, the single most underperforming element gets adjusted, and the system gets sharper. Marketing is not a set-it-and-forget-it operation. What works in month one gets refined in month two. By month three the system is producing results that compound — and they keep compounding as long as the engagement runs.

You never have to think about marketing again.

That is the actual goal. Not just getting you leads. Not just running your ads. Making marketing a thing that happens in the background of your business — consistently, intelligently, accountably — while you focus on the work that only you can do.
Most clients describe the experience as finally feeling like they have a marketing department. Not a vendor they manage. Not a freelancer they have to brief every week. Someone who knows the business, owns the outcome, and never stops improving the system.
That is what working with Deborah actually feels like.
BOOK A DISCOVERY CALL

⸻ THE GUARANTEE

The risk is mine.
Not yours.

The Guarantee

No qualified pipeline in 90 days? I work for free until there is.

Not a discount. Not a credit toward next month. Free. Because your outcome is my responsibility from the moment we start. This is not a marketing tactic. It is the natural consequence of believing the system works — and being willing to stand behind that belief with something real.

90-Day
Guarantee Or I work free

⸻ FAQ

Questions you are
probably thinking.

How many clients do you work with at one time? +
Four. That is the maximum and it is not a marketing tactic — it is the reality of doing this work at the level it deserves. Every client gets Deborah directly. Not an account manager. Not a junior strategist. The same person who diagnosed your business runs it every single day.
How long does it take to see results? +
The first 30 days are the build. By day 30 to 45 the system is live and the first data is coming in. Most clients see their first qualified leads within the first 30 days of launch. The 90-day guarantee exists because a properly built and optimized system should be producing a consistent qualified pipeline by that point.
Do I need to have an ad budget on top of the retainer? +
Yes. The retainer covers strategy, build, and management. The ad spend is a separate budget that goes directly to Meta. For The Foundation tier the minimum effective ad spend is $1000 per month. Below that the algorithm does not have enough budget to exit the learning phase and produce meaningful data.
What do I need to have in place before we start? +
A proven offer and existing clients. That is the non-negotiable. The system is built to generate more clients for a business that already works — not to validate an offer that has never sold. You do not need a website, an email list, an ad account, or any existing marketing infrastructure. Those get built as part of the engagement.
How involved do I need to be during the engagement? +
Minimally. The onboarding process requires your time and attention — the strategy session, providing brand assets, reviewing the initial build before it goes live. After that, your involvement is a monthly check-in to review metrics and discuss any strategic decisions that require your input. The goal is for you to be completely removed from the day-to-day of your marketing.
I have worked with a marketing agency before and it did not work. Why would this be different? +
Most agency experiences fail for one of three reasons. The strategy was built by someone who never spoke to you. The execution was handed to someone who did not understand your offer. Or the agency optimized for keeping you on retainer rather than for producing results. None of those dynamics exist here. You get Deborah directly on every strategic decision. The guarantee means the engagement does not succeed unless you do.
Can I start at Tier 1 and move up? +
Yes. That is the intended path for most clients. Start with The Strategy, or go straight to The Foundation if you already have a clear plan. Get the funnel working. See the results. Then add the content marketing layer when the foundation is producing consistently. The tiers are designed to stack, each one building on the one before it.
What is the minimum commitment? +
The Strategy is a one-time project. Three months for The Foundation and The Authority Engine. Six months for Full Market Presence. Marketing systems take time to build and optimize — three months is the minimum runway required to see what the system can actually produce when it is running correctly. The 90-day guarantee is built into this timeline intentionally.

READY TO HAND IT OVER?

Let's map out exactly
what your business needs.
30 minutes. Real answers.

You walk away knowing what is broken, what is missing, and what it would take to fix it — whether you decide to work together or not.
BOOK YOUR DISCOVERY CALL

If you do not have a qualified lead pipeline within 90 days — I work for free until you do.