Foundations First™
If you’re great at what you do but tired of feeling invisible online, this is where you build the system that finally turns attention into clients.
We set up your funnel together, from message to follow-up, so your business has a predictable way to bring in sales.
90-DAY PROGRAM
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90-DAY PROGRAM *
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Over 20 satisfied clients
From coaches to consultants
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4+ Years of Coaching Experience
I know a thing or two
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Community Advocate
For a more inclusive world
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Chapter 1
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Chapter 2
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Chapter 3
Meet your instructor
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Meet your instructor ✳
I spent the last four years building marketing systems for experts who were great at what they did but struggled to get clients consistently. My work has helped entrepreneurs grow email lists into the thousands, generate qualified leads weekly, and book clients through a funnel that works even when they are not online.
I built this program because most experts do not need “more motivation” or “more posting.” They need someone to walk them through the exact steps to create a marketing plan that brings in clients consistently. I stay in the details with you. I correct your messaging, review your assets, and show you the exact path to clients in a way that finally makes sense and pays off.
Deborah Stallings
What makes my course different?
01. You Build It Inside the Program
This is not “watch a video and figure it out.” Each week, we open our laptops and build one piece together — your message, your landing page, your emails, your lead magnet, your content plan. You’re not guessing what to write, publish, or say. I tell you exactly what to create, why it matters, where it connects, and how to do it so it converts.
02. You Get Direct Expert Direction.
You tell me what your business does, who you help, and how you work. I walk you through the exact steps, the language to use, what to change, and how to improve it — based on real client behavior and data, not vibes or guesses.
03. Leave With a Working Client System
By the time the cohort ends, you have a functioning sales funnel that brings leads from social, email, or ads and walks them toward booking or buying while you’re living your life. It is ready to use, not sitting in a Google Doc.
What you’ll learn
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You will take what you do, strip out the vague language, and turn it into one specific promise and process that makes sense to your audience. This gives potential clients confidence because they can finally understand what they’re buying and why it helps them.
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You’ll build the landing page, lead magnet, emails, and follow-up steps that guide people from “curious” to “ready to work with you.” No fancy tech or endless content — just a clean, direct path that leads to booked calls and sales.
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You’ll build the landing page, lead magnet, emails, and follow-up steps that guide people from “curious” to “ready to work with you.” No fancy tech or endless content — just a clean, direct path that leads to booked calls and sales.
90 DAYS PROGRAM
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90 DAYS PROGRAM *
FAQs
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You already spend the time — it’s just going to the wrong places:
Rewriting captions
Making content with no result
“Planning” without a plan
Rebranding because the last version wasn’t clear
The weekly meeting is one hour.
The weekly assignment is the actual marketing asset your business needs (your page copy, your funnel steps, your email sequence, etc.)
You’re not learning something “extra.” You’re building what your business is missing so it can start generating clients.
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If your messaging is clear, your offer is specific, and your funnel flows correctly — yes.
Some clients come through:
Your existing followers (even if you only have 200)
Word of mouth
Past clients who finally understand what you do
Paid ads once your system is solid
Most people don’t have a traffic problem — they have a “no system to receive traffic” problem.
We build the system before we increase visibility.
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You’ll learn how to use AI as a speed tool:
To assist your copy, not replace your judgment
To structure your ideas
To rewrite drafts faster
To eliminate blank-page stress
You get templates and prompts based on real deliverables — sales pages, emails, landing pages, scripts — the things that move people from curious to client.
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You’re learning how to build the same funnel structure companies pay $8,000 to $15,000 for when hiring an agency.
This is priced low because it’s the first cohort.
The next cohort will cost more.
If the goal is to bring in clients, the question becomes:
How many clients do you need to earn your investment back?
For most consultants, coaches, or course creators — the answer is one.
My testimonials
“This program forced me to stop doing random marketing.”
Keith Finley
“In week four of Foundations First, I finally had a message that made people respond and ask for pricing the same day.”
Monet Goode
“I pre-sold my course before the launch because people finally understood what I do.”
Channing Lee
